Thank you Google for introducing a new feature in Google Analytics called Calculated Metrics. Just as-in MS Excel pivot tables, Google now allows you to create new data fields based on calculated set-up in the GA admin. Here’s a quick sample video we created in making a calculated metric for Cost of Goods Sold. Very cool feature, the possibilities are endless.
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About the Author: Rick Maggio
My name is Rick and I've enjoyed building websites and doing digital marketing (as a profession) since 2002. My background is mostly in search, social and email marketing. I specialize in data driven marketing and marketing automation on small and large scale. Reach out anytime!
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