Social media marketing has been around for a bit now. Some of us have grown with it, and others, well, not so much. Back before Facebook, Twitter, Instagram, and the [...]
Wild guess. You started running PPC ads years ago for your business. At first, they did terribly because you were still learning. Over time, performance seemed to improve. Somewhere along [...]
Are you investing or spending on advertising? Here’s how you can tell. If you make money on your advertising budget (more revenue than costs (all costs)) If you lose [...]
As marketers, our job is to bring products to market. At a macro-level, this process begins with the conception of an idea. Along the way, a product is developed and [...]
Thank you Google for introducing a new feature in Google Analytics called Calculated Metrics. Just as-in MS Excel pivot tables, Google now allows you to create new data fields based [...]
Today's video features a quick way to filter referral website spam which appears in Google Analytics reports. Problems caused by spammy referral traffic (fake traffic) Inflated Session stats Bounce rates [...]
In today's video post, we're going to tackle a simple way to get Google Analytics to recognize that traffic to your root and subdomains should be treated as a single [...]
To continue our series on local SEO, let's quickly look at the Foursquare verification process. Foursquare allows to to verify over the phone ($20) or through a verification postcard Which [...]
While working on an SEO research project for a client, I came across an incredible example of retargeting and wanted to quickly blog about retargeting in general, and why Home [...]
Google makes at least one simple thing very complicated- they don't tell you exactly how to manage your local business listing for Google map search. If you own or work [...]